The goal of a Minimum Viable Product (MVP) is to build the simplest version of a product and bring it to as many users as possible to validate your idea.

This helps you to decide whether to develop the product further, pivot or move to a different idea altogether. But building a software solution is time-consuming and costly. Which is why an MVP needs to be as minimalist as possible, while remaining a completely usable product.

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Case study

We've developed a number of minimum viable products, which helped our clients to validate their ideas, pivot and attract investment.

Mobile MVP case study

Tag Talk

An Android application for a digitally enhanced clothing label. Based on NFC technology and designed for people with impaired sight. The main goal for this MVP was to test what information blind and visually impaired people need while identifying their clothing.

Determining the primary purpose of the application was the main challenge of this project. We conducted numerous meetings between the team and the client to define the business needs and determine a solution. We investigated the way visually impaired people use smartphones, examined similar products and researched the technology. The right questions made it possible to determine the primary functionality and requirements for the product.
The main requirement for visualization of the App was to make it as simple and easy to use as possible. The application's target audience is people with visual impairment. This dictated everything - from the size of the elements on the screen to the full soundtrack of user actions.
The production phase involved a lot of testing. We tested the app against various NFC tags, as well as testing recording and playback of audio, and the text-to-speech feature. The design team took part in the production process as well to make sure that the app is user-friendly. The client regularly received new builds, to ensure they were always aware of our progress and could make adjustments if needed. Our development process is tightly connected with QA to make sure that the client releases a high quality product.
The App was published on the clients Google Play market account. Now the client is gathering data and feedback to determine the next steps in product development.
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Web MVP case study

SeQure Arts

Sequre Arts is a unique web application that lets you protect your audio files with an inaudible watermark. The platform also lets you share, track, and manage your audio files. This case study is a perfect example of how an MVP transforms into a solid product over time.

The main task here was to set up a list of primary features sufficient to satisfy early customers and provide feedback for future product development. We made sure to simplify the flow to the bare essentials.
The main requirements for visualisation of the application were simplicity and the absence of steps a user might consider unreasonable or difficult. The idea is to allow users to test the service as quickly as possible.
The basic functionality was implemented. We created a Landing page with free transfer and verification of audio files. When you send a file through Sequre Arts, the platform generates a watermark with file details as well as sender and recipient details. This makes it easy to track any breach of confidentiality or other cases where the files are sensitive.
After the MVP was released and the сlient had gathered enough information on potential customers and their audio file management needs, the development process went on. We added the following functions: user registration, payment process, a dashboard to manage user files (uploading, storing, listening, sharing and forwarding), email notifications and account management. The web application was deployed on the client's server.
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How we build an MVP

We start with the problem you are trying to solve and the way you envision solving it. We discuss it, investigate its value and boil it down to the bare minimum key features, that can be built quickly into an MVP prototype.

Steps before
  • Problem and solution definition
  • Market research
  • Idea outline
Build an MVP

We spend time with you to understand your idea and the problem you are trying to fix. Then we research your competition and similar solutions, select implementation tools and create an implementation plan.


We develop an architecture and user experience of the solution. The result would usually be a clickable prototype with a simplistic (to save time) design which can then move into the production phase.


This is where all of the work in prior weeks culminates and is sculpted into an actual product people can use.


Once the MVP is made, we help you launch it to the relevant application stores (mobile application) or deploy it to your production server (web application or platform).

Steps after
  • Launch your product
  • Collect user feedback
  • Analyze results
  • Improve, pivot or move to a different idea

Why we are different?

What stage is your product at?

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